Smoking and Our Young People - Professor Janet Hoek

It could be the next step in stopping young people smoking. Otago University researchers have found that cigarette sticks with printed health warnings or unattractive colours, could enhance the effects of plain packaging. In their paper published in the BMJ journal Tobacco Control, the Otago researchers and colleagues in Australia conducted an online survey of 313 New Zealand smokers. Professor Janet Hoek is the co-director of ASPIRE 2025 from the university.