Feature interview - Tom Wainwright

If an industry pulls in $300 billion a year, it must be doing something right. And the industry investigated by the British editor for The Economist, Tom Wainwright has refined important business practices used by companies like Coca Cola and McDonalds to expand markets and maximize profit. It's the drug business, including legal highs that turned New Zealander Matt "Starboy" Bowden into a millionaire. Wainwright's new book is called Narconomics: How to Run a Drug Cartel