Hundreds gathered in Apia on Wednesday for the funeral of prominent businessman La'auli Alan Grey in what's been described as a who's who of Samoan society.
Son of the legendary Aggie Grey, the humble Alan was widely acknowleged as the mastermind behind the famed hotel brand.
Alan's son Frederick paid tribute to his father during the service at Mulivai Catholic Cathedral saying he drove the business but never sought praise, preferring to give credit to his mother Aggie.
He told of his father's love of rugby and of getting Manu Samoa to the first ever World Cup in New Zealand.
Prime Minister Tuila'epa Sa'ilele Malielegaoi acknowledged Alan's contributions to tourism, business, job creation and trade.
La'auli Alan Nicholas Links Grey is survived by his wife Marina, his son and two daughters, and the staff at Aggie's who knew him as 'Papa'.