Celebrity endorsed ukeleles are being auctioned off online before the Niue Ukelele Festival.
National events coordinator, Ola Jacobsen-Christian, said the auction had already attracted huge interest and was all part of ongoing efforts to attract more people to go to Niue.
The ukuleles up for auction on Trade Me include ones signed and decorated by the New Zealand prime minister, Jacinda Ardern and her partner Clarke Gayford, former All Blacks coach Sir Graham Henry, and other personalities.
"We've also got featured ukeleles being auctioned by John Pule, one of our renowned artists who is now resident here on Niue," Ms Jacobsen-Christian said.
"Tommy Nee, one of our musical artists, who is also renowned in the musical sector in New Zealand.
"So we would like to welcome everyone to bid on those ukeleles and wonderful art pieces and you can see all the creativity those artists have put into it," she said.
Ms Jacobsen-Christian said all proceeds go towards purchasing ukeleles for students to use during school music lessons.