The communications sector has been identified as a potential growth area for Fiji, with the government saying it can create tens of thousands of jobs.
During a visit to the Mindpearl Call Centre, the Minister for Industry, Trade and Tourism, Faiyaz Siddiq Koya, said the country is an attractive location for what is called 'business process' and call centre operations.
He said this includes its convenient time-zone, a world class IT infrastructure, attractive investment incentives, a customer service driven workforce and a low-cost business environment.
International companies such as Mindpearl have created a new avenue for employment with about 1,200 young Fijians working for them the Minister said.
Fiji has already created more than 3,000 direct jobs through the outsourcing operations of a number of companies including the ANZ and Mindpearl.
Another company Lyndhurst is preparing to set up in the Kalabu Tax Free Zone.