A new brand is being sought for the face of tourism in the South Pacific to better represent the aspirations of countries in the region.
240414. Photo RNZ. Vanuatu, Port Vila, cafe, tourism Photo: RNZ
Global Travel Industry News reports that 16 Pacific Island Countries made the decision to rebrand at a meeting of the South Pacific Tourism Organisation in Melbourne last week.
It reports this follows a review by consultants who say a new brand is needed to capture the essence of the region.
The SPTO chief executive Illisoni Vuidreketi says he is excited at the prospects of developing a brand to truly represent the unique product the South Pacific is.
