Police in the Cook Islands have launched a campaign against drink driving after 3 people died in accidents involving alcohol in September.
Acting Inspector Solomon Tuaati says the campaign involves regular media appearances and daily road checkpoints.
Already this month, more than 28 people have been arrested on drink driving charges.
Inspector Tuaati says the message not to drink and drive doesn't seem to be getting through to the public.
He says the recent fatalities show the dire consequences that can come from drink driving.
"These are a result of drunk driving and these motor vehicle crashes could have been prevented. If people had not been drinking, I doubt it very much whether there would be any crash or any fatality on our roads. Three is a lot in terms of the roads in Rarotonga."