The head of the Culture and Tourism division in the Autonomous Bougainville Government believes there's huge potential for eco-tourism to take off in the Papua New Guinea province.
16 years ago when Bougainville came out of a civil war, tourism was seen as a key part of its future, but the acting CEO of Culture and Tourism, Lawrence Belleh, says there's still a lack of basic infrastructure to support the industry.
As a result, Mr Belleh says the focus now is on small-scale ecotourism ventures like caving and diving aimed at intrepid travellers.
"The tourism here is still raw especially with the environment, much of the environment is still in place. We're looking at making and marketing Bougainville as a raw eco-tourism type of destination."
Lawrence Belleh says a new website will be launched soon, that will act as a one-stop shop for people wanting to know what's on offer in Bougainville.