The New Zealand based company, Reef Group, is to expand its nonu juice operation from Niue to Samoa.
Reef's director, Philip McNicholl, says the company wants to collect fruit from growers now, and to start its own orchard next year on 80 hectares of land it has access to on Savai'i.
Another company spokesman, La'auli Michael Jones, says the company has markets for the Niue product and believes there's demand for Samoa nonu.
The Samoa Association of Manufacturers and Exporters has urged more nonu be grown after a glimpse of the huge market in China during the recent Shanghai Expo.
But growers are cautious because of price fluctuations which have sparked falls in production over the past two years.
Nonu juice producer Richard Keil says Reef seems to be looking to the future and the possibility of major contracts if many more trees come into production.