Whittaker's
Why consumers prefer feminine brand names
7 Feb 2021
Consumers consistently prefer 'feminine' brand names to 'masculine' ones, according to a series of studies published in the Journal of Marketing by Ruth Pogacar, a professor of marketing at the… Audio
Whittaker's expanding local facilities
6 Apr 2017
The local chocolate company, Whittaker's, is expanding its manufacturing facilities in Porirua, north of Wellington, as it targets an aggressive export plan. Audio