21 May 2024

Supermarket Strategies

From Thrift, 5:00 am on 21 May 2024
Episode thumbnail featuring the expert from an episode

Photo: Katy Gosset

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Why shouldn't we choose a wine for its label?  And what are "heuristics"? We all know there are techniques supermarkets use to get us spending money and Episode One takes a deep dive into "loss-leading products" and the "compromise effect". Marketing professor and ''professional people watcher'', Ekant Veer, explains what it all means and teaches Katy how to buy a jar of artichoke hearts.

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