12 Sep 2012

Quake socks campaign shortlisted for award

12:14 pm on 12 September 2012

Rural Women New Zealand's aftersocks campaign for Canterbury earthquake victims has been shortlisted for a global fundraising award.

Rural Women New Zealand's aftersocks.

Rural Women New Zealand's aftersocks. Photo: Rural Women NZ

The organisation is up against two others in the Big Idea-Small Budget category in the Global Awards, which recognise excellence in fundraising across 60 countries.

Rural Women NZ began selling merino socks more than a year ago and has so far sold 19,000 pairs and raised $110,000 for the Christchurch Mayoral Fund.

Chief executive Noeline Holt said it's the first time a New Zealand organisation has been shortlisted, and she's confident the aftersocks campaign is a winner.

After winning two national awards, Mrs Hold said this is the icing on the cake.

The winners will be announced at an event near Amsterdam on 17 October. Other contenders for the award are Australia and Malaysia.