Shares in Hallenstein Glasson have fallen after the company warned its half year profit will be less than the same period last year, due to lower sales.
The clothing retailer says it expects its profit to slip by up to 18% in the six months to the end of February, to between $7 million and $7.4 million.
The company made $8.5 million in the same period last year.
Sales at all its stores are projected to fall 1.6% to $100.6 million.
The retailer says its Hallensteins and Storm stores performed better during the key trading months of December and January than in the previous holiday period but its Glassons stores have experienced difficulty.
Sales at New Zealand Glassons stores open at least a year fell 9% while in Australia they slipped 5%.
The retailer says there is intense competition for market share in the women's fashion market on both sides of the Tasman.
Shares in Hallenstein Glasson fell 17 cents to $3.93 about midday Wednesday.