3 Apr 2010
Priceless: what's a fair price?
William Poundstone's the author of 'Priceless: The Myth of Fair Value'. Pricing psychology and the way shoppers are being manipulated over the price they pay.
William Poundstone's the author of 'Priceless: The Myth of Fair Value'. Pricing psychology and the way shoppers are being manipulated over the price they pay.