19 Sep 2015

Buying popularity

From This Way Up, 12:15 pm on 19 September 2015
Kashmir Hill's fake truck

How many friends, followers and likes have you actually got? If you are worried you can always buy a good online reputation, for under a hundred bucks you can be really popular on the internet! Photo: Supplied

A few thousand followers on Twitter, a few hundred Facebook likes,even great reviews with 5 star ratings, these are all up for sale for those willing to pay, and it's easy, according to Kashmir Hill.  She set up a fake business as a way of exploring the 'internet's deception marketplace'.