4 Apr 2015

Shopping while hungry

From This Way Up, 12:55 pm on 4 April 2015

Thrifty shoppers everywhere know you should never go food shopping on an empty stomach. But the principle might not just apply to food shopping. Professor Norbert Schwarz from the University of Southern California has studied shopping while hungry and he thinks you could save money on all sorts of stuff if you simply have a feed before spending.