29 May 2020

'A pretty good Plan D'_ Dunedin's new campaign

From The Panel, 5:55 pm on 29 May 2020

This audio is not downloadable due to copyright restrictions.

Many of New Zealand's town and cities have come up with some pretty wacky marketing campaigns in the past. The latest to do so is Dunedin, which is decribing itself as "a pretty good plan D". Marketing consultant and advertising veteran, Mike Hutcheson, weighs in on the campaign.