Story of the Day for 26 February 2020

A tweet from a british Tory politician has caused a week long headache for the most unlikely of political players, Yorkshire Tea. Rishi Sunak is the newly minted Chancellor of Boris Johnson's cabinet and he fired off a tweet on Friday saying "Quick Budget prep break making tea for the team. Nothing like a good Yorkshire brew" with a photo of a bag of one thousand and forty Yorkshire Tea bags. As a result many UK commentators and members of the public have been innundating Yorkshire Tea's social media accounts with complaints and threats of a boycott. Robert Kelly takes a look at the weird and wild world of hair trigger boycotts in the social media age.