24 Jun 2019

HIV campaign: eye-catching for a reason

From The Panel, 4:44 pm on 24 June 2019

A new safe sex billboard has caused some consternation from some who have seen it. The billboards are the latest in the Ending HIV campaign from the Aids Foundation.

But it seems some who think it's has gone too far are put off by the tagline of the campaign "Rules of a F*** Buddy".

We speak to the chief executive of the New Zealand Aids Foundation, Jason Myers, about what the campaign is designed to do.