An advertisement appeared in the paper and online over the weekend has caused a stir, with many unsure of what it means.
It was a take on a classic Dick Frizell print, and the ad showed John Key's face morphing into that of outgoing Air NZ CEO Christopher Luxon and it included the hashtags Luxon2020 and National2020.
Many say it could be breaking electoral law. We ask Brand Expert Professor Claire Robinson what it was trying to achieve.
