10 Jun 2019

Polls - what can we believe?

From The Panel, 4:08 pm on 10 June 2019

Two political polls out yesterday, both widely different form one other. Newshubs' poll had Labour surging to 50.8 percent, enough to govern alone, while 1 News' poll had National up four points, ahead of Labour. So which one do we believe? Or is this proof that polls are meaningless.

Former Labour Party President Mike Williams says the market research industry is in crisis. We ask him why and how to fix it.