5 Sep 2018

Nike's calculated campaign

From The Panel, 4:50 pm on 5 September 2018
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Photo: Twitter / Nike

Nike's new campaign featuring controversial former NFL player Colin Kaepernick has seen a boycott of its products from some in the US.

Kaepernick made headlines years ago after kneeling during the national anthem, in protest against racism and police brutality. While some are applauding the ad, others are burning their Nike's, accusing the brand of disloyalty to the American flag.

We speak to brand expert Dr Jessica Vredenburg from AUT about the move.