Photo: Supplied/Sophie Ota
Politicans are more often in the headlines for their social media gaffes than their successes.
But when they get it right it can mean real success in political capital and fund-raising.
So what's the winning formula?
Well Sophie Ota may have the answer.
The 26-year-old digital director behind Democratic Senator John Fetterman's campaign.
His engaging and entertaining social media presence has been cited as one of the reasons his political opponent - Republican Dr Oz Mehmet who found fame working alongside Oprah Winfrey - was blown out of the race.
