18 Aug 2019

Brand loyalty starts with advertising exposure in childhood

From Sunday Morning, 9:45 am on 18 August 2019
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Research has looked into how advertising seen in childhood has an impact on people later on in life. Merrie Brucks is one of the team of consumer experts who have delved into the buying habits of adults and found a link between their choices and the advertising they saw before they turned 13.

Merrie Brucks

Merrie Brucks Photo: supp;lied