14 Apr 2019

Colleen Kirk: Why dog owners will pay more to save their pets' lives

From Sunday Morning, 9:40 am on 14 April 2019
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Colleen Kirk

Colleen Kirk Photo: supplied

A casual conversation with her vet led Assistant Professor of Marketing at New York Institute of Technology in New York City Colleen Kirk to explore the reasons why dog owners are willing to pay more to save their pets' lives than those who own cats. Her research seemed to match up with the saying that dogs have owners and cats have staff. It appears feline companions aren't as easily controlled as their canine peers so owners are less likely to pay up to save them at the vets. Colleen talks to Jim about how they conducted their research and the difference between the owners.