Photo: AFP
John Mathers has spent nearly four decades in the brand and design industry. In his current roles as Director of the British Design Fund and as a visiting professor of design strategy at Shanghai's Tongji University he's got a good grasp of what's happening with China's brand design and innovation. He believes they are poised to move from 'Made in China' to 'Designed in China' with ambitions to move from manufacturing to creative industries. He speaks to Jim about the way he believes China can adapt more quickly than the western world and what impact that will have internationally.
