12 Nov 2017

Leon Sterling: why tech developers need to get emotional

From Sunday Morning, 11:35 am on 12 November 2017

Professor Leon Sterling says software developers need to take into account our emotional reactions when we use technology - but seem reluctant to. Sterling says if developers thought more about users' emotional responses, using technology would be a far more enjoyable experience. He says apps such as Uber are easy to use and draw a good emotional reponse.