13 Jan 2020

ACC launches campaign to target lack of Maori awareness

From Summer Report, 7:49 am on 13 January 2020

ACC is today beginning a campaign aimed at making themselves more accessible to Maori, who are less likely overall, to make injury claims than non-Maori.

That is despite Maori, overall, being involved in high-risk industries, like forestry.

Maori are far more likely to have a serious, life-changing injury than non-Maori and in the last five years, the average serious injury claim rate has been 57 percent higher for Maori than non- Maori.

However, for minor claims, Maori are severely underrepresented.

ACC's Chief Customer Officer Emma Powell, spoke with Leigh-Marama McLachlan.