27 Dec 2019

Navigating the click economy

From Summer Times, 8:35 am on 27 December 2019

Once upon a time, advertisers battled for our eyeballs ... these days , they also fight it out for our clicks! The online marketplace is a multi-billion-dollar industry, full of words like "algorithmic targeting" and "proprietary transformation functions"

But how well-understood IS digital advertising? How do you measure the success of a Facebook ad? And how much is a click worth? Technology commentator and communications consultant Paul Brislen is here to help me make sense of it.

laptop, phone, mouse and sunglasses

Photo: Public domain