Photo: HealthPost
It all started with sales of barley grass out of a Golden Bay kitchen.
Linley Butler's desire to connect rural people with natural health products led her to set up HealthPost in the late 1980s as a mail order catalogue.
The company turned to e-commerce, and Linley handed over the reins as CEO to her son Abel in 2009.
HealthPost is still based in Golden Bay, employing nearly 90 people and sells over 15,000 products from over 500 brands.
It has a strong sustainability focus, supporting biodiversity projects in the region - it's also B-Corp certified and very much still a family affair, despite Linley's passing.
Abel's sister Lucy is the company's Sustainability Lead. Abel talks about how he's continuing his mother's legacy and why health supplements are booming.
