20 Feb 2026

What makes word games like Wordle so popular?

From Nine To Noon, 10:10 am on 20 February 2026

The New York Times has grown its newsroom over the last decade, while others are dwindling or disappearing altogether. Wordle is just one of The New York Times' 11 games it currently offers which were played a collective 11.2 billion times last year. But why are they so popular?

Have the subscriptions off the back of Wordle helped reporters to do their jobs? After recently launching Crossplay, what's next for the paper's games division? Why are word games so popular? Jonathan Knight, General Manager at New York Times Games, talks to Kathryn. 

Wordle game displayed on a phone screen is seen in this illustration photo taken in Krakow, Poland on January 23, 2022.

Photo: AFP