16 Dec 2025

The guys behind Goodlids and Moreporks

From Nine To Noon, 11:25 am on 16 December 2025
Goodlids founders Dane Watson (L) and Winston Brinsley.

Photo: supplied

Dane Watson and Winston Brinsley are the Auckland based entrepreneurs behind the streetwear company Goodlids.

They make hemp caps and teeshirts which have become a hit with young kiwis on the international stage. 

Founded in 2019, they have a bricks and mortar store in Mt Eden and sell online all over the world - sales to Australia, the UK, Canada and the US make up 40 per cent of their sales. 

They've recently held pop up shop events in London and Sydney and now have a distribution centre in Europe. 

They also own the menswear brand Moreporks.