09:25 The Hawkes Bay startup offering tikanga guidance to companies using AI
Grace Ropitini (second from left) and Te Huia Bill Hamilton (second from right) are part of the MahiAI team led by 30-year-old Atarau Hamilton which is ensuring Māori perspectives are being represented by AI generators. Photo: Mahi AI
Hawkes Bay startup MahiAI is offering companies using AI, tikanga guidance on te ao Maori content. Founded earlier this year, the business works alongside companies generating AI content to check how that content aligns with tikanga. MahiAI's founder, Atarau Hamilton had noticed incorrect information, hallucinated content, and generic material that often misrepresented or ignored Māori perspectives, being produced by AI generators, such as ChatGPT.
He says they don't want people to stop using AI - rather to help them ensure their content is accurate and appropriate. Atarau Hamilton joins Kathryn, along with Mahi AI Kaiārahi, Grace Ropitini.
MahiAI is led by Atarau Hamilton and ensures Māori perspectives are being represented by AI generators. Photo: Erica Austin
