7 Nov 2025

New independent supermarket for Upper Hutt

From Nine To Noon, 10:30 am on 7 November 2025

A new independent supermarket has opened in Upper Hutt - aiming to win locals away from the big duopoly stores. 

Brewtown is a hub for concerts, entertainment, breweries, and a Sunday market - and now a supermarket, Plenty Foods. It opened yesterday afternoon to much local fanfare. Local businessman Henry Hutcheon owns the store. He says locals created the supermarket for people who want an alternative to the big duopoly. 

Plenty Foods opened on Thursday, November 6.

Photo: Supplied by Plenty Foods