10:10 am today

Sam the Trap Man on returning Aotearoa to its roots

From Nine To Noon, 10:10 am today

New Zealand has had its fair share of iconic outdoorsmen - some real, some created, some a bit of both - but all genuine characters. The latest is Sam Gibson aka Sam the Trap Man who first came to prominence via his social media posts aimed at teaching the younger generation about bushlore and conservation. A hunter, fisherman and forager, Sam has since written a bestselling non-fiction book Sam the Trap Man: Cracking Yarns and Tall Tales from the Bush in which he describes being shot four times and is currently fronting a documentary on TVNZ+ called Think Like a Forest

Practicing the message he preaches, Sam explains to Kathryn why he wants all New Zealanders - as joint kaitiaki - to understand the full extent of nature's gifts and why we should both embrace and protect them.

Sam Gibson aka Sam the Trap Man

Sam Gibson aka Sam the Trap Man Photo: ©AlistairGuthrie/PureAdvantage