7 Aug 2025

Tech: Are you being manipulated by dark patterns?

From Nine To Noon, 11:05 am on 7 August 2025
No caption

Can you spot the dark pattern being used here? Photo: Screenshot supplied

Tech commentator Alex Sims joins Susie to talk about dark patterns in the online space and how they can trick you into doing things you don't intend - like buying or signing up to something without realising.

Alex breaks down how they work, cites some examples and discusses where they fit within the law.

Alex Sims is a Professor in the Department of Commercial Law at the University of Auckland Business School and an expert on blockchain technology, copyright law and consumer 

Get the RNZ app

for easy access to all your favourite programmes

Subscribe to Nine To Noon

Podcast (MP3) Oggcast (Vorbis)