17 Jul 2025

Tech: Legal means to fight deepfakes - do they work?

From Nine To Noon, 11:05 am on 17 July 2025
ACT MP Laura McClure holds up a faked nude photo of herself that she created when discussing the Deepfake Digital Harm and Exploitation Bill.

ACT MP Laura McClure holds up a faked nude photo of herself that she created when discussing the Deepfake Digital Harm and Exploitation Bill. Photo: Facebook / Laura McClure

Technology correspondent Alex Sims joins Kathryn to talk about how different countries are going down legal routes to combat the rise in deepfakes - AI-generated images, videos and voices.

In a UK and US study this year, just one in a thousand people could spot a deepfake.

Alex explores how South Korea, the US and Denmark are all harnessing their laws to tackle deepfakes, but doing it in different ways.

And she points out, not all deepfakes are harmful and some of the laws proposed could stymie satire and free expression.

Alex Sims is an Associate Professor in the Department of Commercial Law at the University of Auckland Business School and an expert on blockchain technology, copyright law and consumer law.