Models wearing coats by Precious Collaborative designed by Liz Mitchell. Photo: Jodie James
A coat worth $10,000 is out of reach for most of us, but a Wanaka-based design label has come up with a creative way to put quality goods in front of more customers.
It's selling the coats, designed by Liz Mitchell, to help subsidise a further 20 items on the rack.
The aim is to help put quality New Zealand woollen items with reach.
Instead of their true cost of $690, the items' "gift" price drops to $189.
The idea belongs to Precious Collaborative's founder Claire O'Connell.
She says in the era of fast fashion, nothing is made to last. Even quality second-hand goods are hard to come by, as fast fashion items now dominate that market too.
So will the idea take off, with those with the means support it?
She joins Kathryn to talk about about how creative ideas are needed to help both New Zealand's wool and fashion industries.
