Scenic view of Queenstown, New Zealand during sunset. Photo: 123RF
Tourism operators are showing their wares at the annual tourism business bonaza, TRENZ, being held in Rotorua.
Yesterday the Prime Minister and Tourism Minister were there - talking up the sector and its prospects.
But there's concern that numbers still haven't returned to pre Covid levels - the Chinese market in particular.
Tess Brunton is RNZ's tourism reporters and is with us from Rotorua.