Photo: Supplied by Ideally
When a company wants to try a new idea they usually have to carry out market research that can take months.
A New Zealand startup is using artificial intelligence to cut that time frame down to an overnight process.
Launched in 2023, Ideally is a company that makes software allowing users to test marketing ideas with rapid-fire customer surveys.
James Donald is the chief executive and one of the founders of Ideally.
James has been through the startup process before - having previously founded the online travel agent company Yonder, which was sold to an American company last year.
Now with his new company Ideally - they've made their second funding round - bringing in some $6 million - after an earlier seed raise of $2 million.
The company has about 30 staff and is aimed on growing its customers in Australia and the United States.
