Photo: Used with permission
A heartfelt apology can go a long way, but getting it right seems impossible for many people. Whether it's a politician passing off blame, the classic 'I'm sorry, but', or the YouTube star who last month sang her apology with a ukelele. Longtime journalists and friends in the US, Marjorie Ingall and Susan McCarthy, launched sorrywatch.com in 2012. It's a website dedicated to analysing apologies - or the lack-of - across the news, history and culture. The pair have learned enough over the past decade to launch a book on the matter: 'Sorry, Sorry, Sorry, The Case for Good Apologies'.
