4 Apr 2023

Ex-Google boss on why he's started his own search engine

From Nine To Noon, 9:08 am on 4 April 2023

A new search engine launched in New Zealand is aiming to take on the big players when it comes to combatting advertising and ad tracking around the internet. 

Neeva uses artificial intelligence to power about half of its searches, and keeps the experience ad-free through a subscription model. 

Its launch in New Zealand comes amid debate about the speed AI is being deployed - last week a group of computer scientist, researchers and industry notables came out in support of a 6-month hiatus to AI development.

One of Neeva's co-founders, Sridhar Ramaswamy spent 15 years at Google, rising to become senior Vice President of Ads and Commerce, before becoming disillusioned with the company.

He joins Kathryn to talk about why, and the vision he has for Neeva.

Neeva co-founder

Photo: Neeva