Photo: https://ilabb.ca/collections/performance-women
The popular ilabb brand started out fifteen years ago, in a garage in Picton.
It's expanding, again, into Europe and further into Canada.
It has teamed up with the world's largest mountain bike festival organiser, Crankworx, to supply a line of clothing for Kiwi and Canadian athletes. ilabb's got the attention of some pretty cool backers and is about half way to raising several millions of dollars to get the brand deeper into the northern hemisphere.
Kathryn speaks with ilabb co-founder and chief executive Seadon Baker.
