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A new study has found selective "nudges" can help reduce the number of scripts for antibiotics being written by New Zealand GPs. Antibiotic resistance is a major threat to human health and on the rise around the world. Without action, the WHO says a post-antibiotic era could see common infections and minor injuries able to kill once again. New Zealand's Health Quality and Safety Commission and Pharmac teamed up with behavioural scientists to see whether targeting the top 30 percent of antibiotic-prescribing GPs would encourage change. To talk about the results, and the value of simple interventions to deal with issues around prescribing, Lynn Freeman is joined by Dr Alex Gyani, Director of Research and Methodology at Behavioural Insights Team, APAC.
