crowd funding Photo: screenshot
There's been a proliferation of crowdfunding iniatives particularly seeking donations to pay medical treatment ,and new research provides information about how the key to success can involve how crowdfunding campaigners market illness to best capture the attention of potential donors.
Campaigns for personal health expenses are rapidly growing globally but it is also a feature in New Zealand as a gap filler for people trying to access the stretched public health sector.
One of the researchers, Dr Tom Baker is a University of Auckland senior lecturer in human geography - and he says the results of the study show it is difficult to get people to donate money for someone they don't actually know.
