9 Mar 2021

Honest Wolf: three bags full

From Nine To Noon, 11:27 am on 9 March 2021

Sam and Sophie Hurley are third generation sheep farmers, at Papanui Estate half an hour out of Hunterville in the Rangitikei. Their wool used to be rolled out for carpets, but with the recent downturn in demand they've spotted an opportunity to create an uptick in the wool industry. Prompted by the plastic bag ban they're producing sell-out fashionable felted woolen bags, trimmed with leather, sold under the label of Honest Wolf.