24 Dec 2020

Ethique's Brianne West and her bold plastic-free goals

From Nine To Noon, 10:07 am on 24 December 2020


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Brianne West started her plastic-free beauty bar business, Ethique, in her kitchen in Christchurch eight years ago while studying chemistry at university. Her idea was simple but brilliant - why use shampoo and liquid soap in plastic bottles, when we can add the water ourselves in the bathroom? Ethique's range of solid shampoo, conditioner, soap and other beauty bars now sell in over 2500 retailers in 16 countries, and she estimates the company has saved over nine million plastic bottles entering landfills here and abroad. This year a group of international investors came on board - putting the company on a firm financial footing, and the focus on some bold future goals.