Social media has become a go-to platform for getting your marketing message across, but new research suggests it also has the power to significantly undermine it. Auckland University of Technology Dr Angelique Nairn looked at how people reacted to anti-racism messages posted to social media as part of the first 'Give Nothing to Racism' campaign run by the Human Rights Commission, fronted by Taika Waititi. While much of the feedback on social media was positive, it also generated more racist responses. So how best to engage with racism on social media platforms? Dr Nairn joins Kathryn from the Auckland studio, and to talk about what the Human Rights Commission wants people to take away from its second campaign launched today, Commissioner Meng Foon.