The pressure is on New Zealand food producers to keep up with rapid global advances with a warning that relying on traditional meat and dairy will not keep up with changing consumer tastes and demand.
The Asia-Pacific region's largest agrifood tech event, EvokeAg gets underway in Melbourne today and more than a hundred New Zealand agritech specialists are there exhibiting.
The theme is Food, Farm and Future .
What do food producers from this region need to change to compete with many other countries who have heavily invested in cutting edge technology and methods to tap into the buying trends of today's food shoppers?
Kathryn talks to David Downs from New Zealand Trade and Enterprise, the Chair of AgriFutures Australia Kay Hull and future foods consultant and advisor Dr Rosie Bosworth.