Media commentator Gavin Ellis

Social media giants continue to siphon off a large portion of the traditional media's advertising dollar. Is it time they paid for content? Gavin joins Kathryn to talk about the NZME/Stuff 'Kiwishare' proposal - how did that work out for Britain when Rupert Murdoch bought The Times? What are the next steps in deciding on a public broadcasting "super entity" and what about the social media giants still sucking up large amounts of the media's ad revenue? Gavin Ellis is a media commentator and former editor of the New Zealand Herald. He can be contacted on gavin.ellis@xtra.co.nz